Marketing Manager, Paid Social Acquisition

14 hours ago

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Find, hire and manage teams in days instead of months with the #1 Global Growth Platform.™

Compliance • Human Resources • International Business • Global Business Expansion • International Legal Expertise

1001 - 5000

Description

• Define and own the paid media social strategy globally • Partner with paid social stakeholders in establishing a best-in-class approach to paid social: Growth Marketing, Field/ABM Marketing, Comms Messaging Social • Oversee the execution of campaigns, including content creation, creative production oversight, in platform campaign management, and lead flow • Transition the company’s paid social campaign management from an agency to in house • Accountable for key paid media performance metrics • Apply a data-driven approach and continuously explore opportunities to automate, activate & optimize efficiency/ROAS across paid media channels • Promote a culture of development and learning • Build and develop strong relationships with platform partners (Such as LinkedIn & Meta) and develop joint roadmaps to hit targets • Ensure platform hygiene is of a gold standard • Ensure content is localized per region as needed (APAC & EMEA) • Challenge the assumptions about what good looks like and use data to prove it • Improve audience targeting and performance • Consistently identify and test innovative opportunities • Regularly present performance data/strategy/opportunities to senior stakeholders

Requirements

• 6+ years’ demonstrable hands-on experience on Paid Social (Meta & LinkedIn essential) • Experience in social-adjacent digital paid channels such as podcasts, OTT, etc. a bonus • Experience in the following tools: Business Manager, Looker/Google Data Studio, Airtable, Emplifi, HubSpot, Salesforce, 6sense • Proven experience owning budgets exceeding $1m/yr. • A strong commercial acumen and results driven approach • Strong analytical, strategic and mathematical skills, along with meticulous attention to detail • A motivated self-starter who is ambitious & curious, with a desire to test new ideas • Strong interpersonal skills with an ability to work with a variety of styles and personalities • Great communication skills and good at expressing reasoning and recommendations both verbally and written • Thrives in a fast-paced environment with a proven track record of being able to multitask

Benefits

• Generous paid parental leave • Flexible time off • Flexible spending accounts • Medical insurance • Dental insurance • Vision insurance • Sabbatical after 5 years of service • More