Director, Digital Marketing

3 days ago

🇺🇸 United States – Remote

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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Global Payments Inc.

WebsiteLinkedInAll Job Openings

Payments • Ecommerce • Point of sale • Payment technology • Merchant services

10,000+ employees

Founded 2000

💸 Finance

💳 Fintech

🤝 B2B

Description

• The Director, Digital Marketing has a business-critical role within the Revenue Marketing organization and will significantly impact revenue growth • This person will own digital strategy for marketing efforts globally with the goal of driving awareness, revenue growth, and customer retention • They will lead a team of digital marketers responsible for executing digital plans in market and achieving key performance indicators • This high-impact role requires a results-driven, people leader who knows how to use digital marketing as a revenue driver and deeply understands the customer • They should have proven experience running global digital programs that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention • Develop and execute a comprehensive global digital marketing strategy in alignment with company growth goals • Oversee global digital marketing initiatives across multiple markets and channels, including SEO/SEM, social media, online advertising, and conversion rate optimization • Report out on ROAS and ROI tied to digital marketing motions and make recommendations for improvement • Lead, mentor, and grow a high-performing digital marketing team, fostering an environment of authenticity and resourcefulness • Lead global SEO efforts; improve web sessions and rankings across multiple web properties • Enhance the user experience of the company’s website and ensure it is optimized for engagement and conversions • Manage digital marketing budgets effectively to maximize impact while minimizing costs • Build and maintain relationships with external partners, agencies, and vendors to amplify our marketing efforts • Lead agency RFP process and hold agency accountable for driving expected outcomes

Requirements

• A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field • 10+ years of proven experience in B2B digital marketing with a successful track record in a leadership role • In-depth knowledge of digital marketing channels and tools, including Google Meta, Google Analytics, SEM Rush, AHREFs, CRM systems, and marketing automation • Must be a people leader and a digital marketing practitioner • Exceptional verbal and written communication skills, with the capability to distill complex digital concepts into executive-level takeaways • Strong analytical and problem-solving skills, utilizing data to inform decision-making and strategy • Excellent project management abilities, demonstrating the capacity to manage multiple initiatives simultaneously in a fast-paced environment • Experience in the payments industry is highly preferred

Benefits

• Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care • EAP programs • Paid time off • Recognition programs • Retirement and investment options • Charitable gift matching programs • Worldwide days of service