Senior Demand Generation Marketing Manager

January 4

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Logo of Grafana Labs

Grafana Labs

Grafana Labs is a company that specializes in open-source observability technologies and solutions. It offers a comprehensive suite of tools for logging, metrics, tracing, and profile management with products like Grafana, Loki, Tempo, and Mimir. Their offerings are designed to help businesses visualize, monitor, and alert on data from various sources, providing capabilities such as anomaly detection, root cause analysis, and service level objective management using AI/ML insights. Grafana Labs provides both cloud-based and self-managed solutions, ideal for infrastructure, application, and frontend observability. Additionally, their platform supports integration with various data sources like Prometheus and OpenTelemetry, making them a key player in the observability and infrastructure monitoring space.

Monitoring • Observability • Dashboards

📋 Description

• Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets. • Design and manage multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, and other third-party platforms. • Partner closely with Sales leadership, SDR teams, and product marketing to ensure alignment and maximize campaign impact. • Manage and optimize marketing automation workflows using tools like Marketo, Eloqua, or HubSpot. • Leverage Salesforce and other analytics tools to track, measure, and report on campaign performance and ROI. • Identify and execute strategies to penetrate new markets outside of the existing ecosystem. • Plan and execute end-to-end integrated campaigns, from initial ideation through to execution and measurement. • Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.

🎯 Requirements

• 4+ years in demand generation or related marketing roles in the enterprise software industry. • Proven track record in high-growth organizations, ideally with experience in cloud infrastructure, security, or related fields. • Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot. • Hands-on experience with Google Ads, LinkedIn Ads, and other advertising platforms. • Strong data and analytical skills to measure performance, optimize campaigns, and report outcomes. • Experience interfacing with Sales and SDR leadership to align demand generation strategies. • Excellent planning, organization, and project management skills. • Bachelor’s degree in business, marketing, or a related field. • Experience in organizations with >$250M -> $1B ARR

🏖️ Benefits

• equity • bonus (if applicable) • other benefits listed on our careers page.

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