Senior Paid Media Manager

January 3

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Silverback Strategies

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Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

Digital Marketing • Search Engine Optimization • PPC Management • Web Analytics • Social Media Advertising

51 - 200 employees

Founded 2011

🤝 B2B

👥 B2C

📋 Description

• Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. • We hire the best and help them get better. • Silverbackers are supported, challenged and inspired by their peers. • The Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. • You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns. • You’ll work on a team of other Paid Media Specialists and Managers. • You’ll serve as a role model and mentor to your peers. • You'll collaborate internally with teammates in Creative, Analytics, SEO, and Client Services functions.

🎯 Requirements

• 4-5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok) • Previous agency experience is a must-have! • Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing • Strong experience driving/leading paid media account strategy • Strong testing & innovation mentality • Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative • Advanced proficiency with Google Analytics 4 and Google Sheets/Excel • Experience with Google Tag Manager and Supermetrics is a plus! • Strong analytical skills, technical knowledge and attention to detail • Excellent written and verbal communication skills • Eagerness to deliver under tight deadlines • Genuine curiosity that will guide the research to inform your technical work • Outstanding time management and organization skills • The ability to accept constructive criticism in a professional manner and to learn from edits • Comfort with constant personal and professional growth

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Monthly Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match