Senior Growth Marketing and Operations Manager
November 22
Description
• We are looking for a Sr. Growth Marketing and Operations Manager to drive the success of our Product-Led Growth (PLG) sales motion. • In this role, you will be at the intersection of marketing and sales, creating a repeatable pipeline for our Velocity Sales team using data, automation and GTM-know-how. • Reporting to our VP Growth and Self-Serve, you will be joining a hybrid Product and GTM org focused on growing our freemium base, month-to-month revenue and scaling our Velocity (PLG) Sales business - this is not a cookie cutter role. • Develop and maintain a consistent pipeline from our self-service business for the Velocity sales team by focusing on high-intent users and delivering personalized, value-driven outreach. • Connect and optimize tools for data enrichment, automation, and generative AI to build a sales-assist machine. • Enhance engagement with customers and freemium users through automated and hyper-targeted campaigns and refined messaging. • Own the performance analytics of your funnel and campaigns.
Requirements
• Experience: 3+ years in growth marketing, demand gen, RevOps, or a related role with a focus on the intersection of PLG and Sales. You probably have worked for a devtool company that has a large scale of OSS or freemium users. • Technical Skills: You can write SQL. • Analytical Expertise: Strong ability to interpret product usage data and translate insights into actionable strategies. • Collaboration: Proven track record of working closely with sales and RevOps teams to drive shared outcomes. • Mindset: you resonate with the ideas presented in this blog post on the role of a ‘GTM Engineer’ and you can craft a strong narrative how you’ll become this person in your first 6 months.
Benefits
• For more information about the perks and benefits of working at Grafana, please check out our careers page.
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