Senior Campaign Director

January 11

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $187k - $201k / year

⏰ Full Time

🟠 Senior

👔 Director

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Great Minds

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Great Minds is an educational company dedicated to developing high-quality instructional materials for students and teachers. It offers comprehensive curricula in mathematics, English language arts, and science, designed to build deep and enduring knowledge. Great Minds' products, such as the Eureka Math², Wit & Wisdom, and PhD Science, aim to advance equity in classrooms by engaging all learners. The company supports educators with professional learning resources and customizable teaching materials that align with state standards and focus on building essential skills and knowledge. Great Minds is committed to making educational opportunities accessible to every student and provides resources to help educators tailor instruction to meet diverse classroom needs.

Curriculum based on the Common Core State Standards • Liberal Arts • Advocacy • Curriculum development • Education

1001 - 5000 employees

Founded 2007

📚 Education

📋 Description

• Great Minds, a mission driven Public Benefit Corporation, specializes in crafting exemplary educational materials. • The Texas Senior Campaign Director designs and drives product launch and sales strategy. • Integrates Marketing, Sales, and Success teams for unified product campaigns. • Ensures effective state go-to-market strategies amid opportunities and changes. • Develops key performance indicators across customer lifecycle phases for statewide product launches. • Builds and maintains relationships with key state education stakeholders.

🎯 Requirements

• 7+ years of experience in education, edtech, or related field, with significant experience managing state adoption processes. • 5+ years in a cross-functional leadership role is required. • Strong leadership and team management skills with the ability to drive results in a matrixed environment. • Excellent strategic thinking, communication, and problem-solving abilities. • Proven track record of successfully executing complex go-to-market strategies. • Deep understanding of the Texas adoption landscape, including Texas state regulatory requirements and stakeholder dynamic. • Ability to influence and collaborate with senior leadership and cross-functional teams. • Experience building campaign strategy – help to create and vet the state level presentations and work with marketing counterparts in building campaign and assets. • A track record of effectively collaborating with the policy team and external partners to align with specific state requirements. • In addition, collaborating across Product, Marketing, Sales and Success to identify our most addressable market segments, and strategically position ourselves against competitors to enhance our go-to-market strategy. • Must be based in Texas with an ability to travel up to 25%