Marketing Campaign Manager

November 5

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Greenshades Software

WebsiteLinkedInAll Job Openings

Payroll Tax Software • Custom Software Development • Affordable Care Act Compliance • Human Resources Software

51 - 200

💰 Private Equity Round on 2019-03

Description

• Marketing Campaign Manager focuses on strategic growth through lead generation, database segmentation, and personalized, multi-channel campaign execution. • This role will accelerate new & upsell business pipelines and streamline the execution of marketing campaigns across various channels, including partner, customer, and sales, to drive pipeline creation, revenue growth, and customer retention. • Strategize and manage the execution of multi-channel campaigns to drive Marketing Qualified Leads (MQLs) across target markets, with a focus on payroll. • Create full-funnel programs using both inbound and outbound tactics to increase MQL volume in key verticals such as staffing, ERP, and other target markets. • Collaborate with cross-functional teams including Marketing, Sales, RevOps, Customer Success, and Channel partners to align lead generation with revenue growth goals. • Implement strategies to grow and engage the marketable database through targeted acquisition and nurturing tactics. • Develop and manage segmented audience lists to ensure personalized and relevant content delivery, improving engagement and conversion rates. • Apply conversion rate optimization (CRO) techniques to enhance key metrics like open rates, click-through rates (CTR), and conversions from MQL to SQL. • Continuously analyze campaign performance and adapt strategies to maximize results across all channels. • Identify high-return channels, untapped customer segments and new markets and build innovative campaigns to introduce clients to Greenshades' full suite of offerings and solutions. • Track, monitor, and report campaign performance using HubSpot or other tools. • Use data-driven insights to continually refine and optimize lead generation strategies, ensuring alignment with broader growth and pipeline goals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 3-5 years of experience in marketing campaign management, demand generation or similar role. • Proven track record of developing and executing multi-channel campaigns that generate leads and build pipelines. • Experience using HubSpot, ideally, or other CRM and marketing automation platforms • Strong analytical and problem-solving skills with proficiency in using analytics tools to monitor, measure, and optimize campaign performance through data-driven insights. • Strong communication and collaboration skills to work effectively with cross-functional teams and external partners. • Excellent written and verbal communication skills, with a focus on clear, concise messaging. • Strong project management skills, with the ability to manage multiple campaigns and deadlines effectively. • Excellent knowledge of marketing principles, campaign development, marketing channels and marketing tools and techniques. • Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market. • Experience working in B2B SaaS, payroll, or ERP-related industries. • Certifications in HubSpot or other CRMs and marketing platforms • Experience working with partner ecosystems and channel marketing programs. • Familiarity with conversion rate optimization (CRO) techniques and best practices. • Expertise in personalization and segmentation strategies for target markets. • General knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads, LinkedIn Ads).