Marketing Operations Specialist

January 1

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Greenshades Software

WebsiteLinkedInAll Job Openings

Payroll Tax Software • Custom Software Development • Affordable Care Act Compliance • Human Resources Software

51 - 200 employees

Founded 2002

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2019-03

Description

• The Marketing Operations Specialist will support the Revenue team by gathering and analyzing data related to demand generation activities, marketing campaigns, tactics and programs; • Successful candidates will demonstrate their ability to develop and manage strategic projects, analyze information gained and present to sales & marketing leadership. • Manage lead activity to maximize the ROI of our marketing campaign investments and accelerate the conversion from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL). • Analyze engagement to predict lead interest, escalate outreach, and manage lead follow-up activities with our publishers and sales team. • Analyze existing customer behavior to predict upsell potential, and present actionable insights to sales team via HubSpot lead scores and other means.

Requirements

• 4-6 years of related experience in B2B SaaS field preferred. • Bachelor’s degree in Marketing or related field preferred. • Intermediate level of HubSpot and Microsoft Excel experience preferred. • Excellent interpersonal and communication skills. • Team-oriented disposition with ability to facilitate intra-group collaboration. • Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change. • Self-starter with the ability to effectively manage multiple projects and see them through from inception to completion. • Strong strategic, analytical, and project management skills.