Content Marketing Manager

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GroundTruth

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Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising

201 - 500

Description

• GroundTruth is a media platform that drives in-store visits and other real business results. • We create targeted advertising campaigns using observed real-world consumer behavior, including location and purchase data. • We measure how consumers respond to campaigns to understand the real business results. • We are looking for a passionate B2B storyteller with strong social media and content development skills. • The ideal candidate has a history of managing successful social media programs across all major platforms. • You will work across different teams, including technology, product, and sales, and have a basic understanding of advertising.

Requirements

• A degree in communications, marketing or related field and 3-5 years experience of deep understanding of email marketing experience, including developing email marketing strategies, building email nurtures, and automation journeys, OR 5-6 years experience as a Marketing Generalist or Specialist, Sales Marketing Manager, Content Strategist, or related role in similar field • Excellent writing and presentation skills (writing samples required); ability to write, edit, publish content, and implement stakeholder feedback • Familiarity with AP Style guide and experience writing B2B related content; B2C industry knowledge a plus • Hubspot, Asana, WORDPRESS, or Salesforce experience a plus • Strong project management skills • Proficient in commonly used content development tools such as Microsoft Office applications and Google applications • A strong attention to detail and well-versed in corporate and creative writing styles • Experience with Google Analytics, and social media measurement/ listening tools a plus • Understanding of the digital, mobile, programmatic and ad ecosystem

Benefits

• Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role • Flexible vacation • Daily lunch credit when working in-office • Fully stocked snacks and beverages • 401(k) employer match • Fully-paid medical premiums for employees • Generous parental leave • Active DEIB Committee with regular initiatives • Inclusion Academy seminars • Wellness and gym reimbursement • Family and pet expense reimbursement • Education and coaching reimbursement program • Option for mobile phone reimbursement or separate company phone • Equity analysis to ensure fair pay