Content Marketing Manager

5 days ago

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Team Rankings, LLC

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Description

• Design and execute new content initiatives • Create content our target audience loves • Grow and manage our content partner program • Create data-driven content on sports betting and pools • Write short- and long-form articles for our websites and partners • Plan, produce, and distribute podcasts, videos, shorts, and clips • Design and produce data tables, charts, and visualizations • Proofread and edit content written by other team members • Write copy for marketing emails, landing pages, and user flows • Design and implement content tests (e.g. channels, topics, formats) • Optimize conversion and grow audiences on specific platforms • Leverage technology (e.g AI, automation) to scale content output • Implement SEO strategies to improve organic search rankings • Stay on top of trends in content marketing, AI, and social media • Oversee all company social media accounts and communities • Implement strategies that increase followers and engagement • Interact with commenters and join relevant social conversations • Capture the attention and respect of influencers in our space • Implement measurement infrastructure to track content metrics • Analyze content metrics to inform test ideas and refinements • Report on content marketing performance to the broader team • Present ideas, recommendations, and supporting data to leadership • Work with our lead analyst to develop ideas and execute campaigns • Build relationships with creators, influencers, and media partners • Recruit and manage freelancers and contributors as needed • Manage our content calendar, plan deliverables, and hit deadlines • Coordinate with internal functional teams (e.g. product, engineering)

Requirements

• Knowledge of and passion for sports betting and pools • Past success building audiences and driving conversion • Familiarity with digital marketing playbooks and tactics • Expert user of tools for audience measurement and analytics • Experience producing content for digital/social platforms • Experience with AI tools and excitement for applying them • Skilled and versatile writer for web, mobile, email, and social • Ability to communicate complex topics clearly and concisely • Ability to quickly transform ideas into multi-platform content • Eagle-eyed proofreader, line editor, and content polisher • Experience with data presentation and visualization tools • Command of WordPress, including plug-ins and customizations • Knowledge of SEO best practices and tools (e.g. Semrush) • All-star level organizational and project management skills

Benefits

• Salary at the top end of industry norms • Cash bonuses and performance incentives • Remote work (live wherever you want) • High degree of work schedule flexibility • No pre-set limits on vacation or time off • Personalized health insurance options • Retirement plan with company matching • Computer and office equipment budget • Reimbursement for high-speed Internet • Periodic team meetups in fun destinations • Random rewards and perks, like a surprise King Cake delivery during Mardi Gras or a DoorDash budget during a busy work period