Marketing Manager, CRM

October 8

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Grove Collaborative

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Description

• At Grove, we believe the products you use every day can be a force for human and environmental good. • We are looking for a talented CRM Manager to join our team and help tell this story to millions of existing and prospective customers. • This whip smart marketer has worked on best-in-class CRM programs, shows passion for strategically planned and flawlessly executed marketing campaigns, places the customer at the center of data-driven decision-making, and is eager to grow in an ever-evolving environment. • This is a highly collaborative role, partnering with Marketing teammates plus cross-functional partners from Creative, Merchandising, Analytics, Digital Product, and more to transform Grove’s customer experience. • While much of the work is rooted in the email channel and focuses on triggered campaigns, assignments also stretch across broadcast campaigns, push notifications, in-app messages, SMS, loyalty, and more. • This role balances analytical acumen with creative thinking; thoughtful planning with speedy execution; and business outcomes with mission alignment. • While this is an Individual Contributor role today, there is the potential to lead a team in the future.

Requirements

• 4+ years in CRM, ideally with a digital-first retailer • Hands-on experience with one or more enterprise-grade ESPs (Braze preferred) • Experience using Liquid logic (or equivalent) to personalize communications • Basic HTML proficiency is a plus • Knowledge of email best practices, including subject lines, content, segmentation, personalization, deliverability, etc. • Understanding of complex A/B testing, measurement, and optimization against key metrics • Experience collaborating with a Creative team and briefing emails for them • A history of making data-driven decisions, along with strong organizational skills and attention to detail • A proven track record of delivering measurable business impact

Benefits

• Competitive benefits - medical, vision, dental • Equity - shared success is core to our mission • Flexible Paid Time Off - we care most about results • Free VIP membership and 25% employee discount • Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!