Marketing Acquisition Manager
Yesterday
Description
• Acquire and qualify leads through various channels. • Find new channels for lead acquisition. • Convert leads into registered users through effective outbound campaigns. • Develop and implement strategies to retain registered users and increase their lifetime value. • Manage and optimize outbound call campaigns to ensure high engagement and conversion rates (registrations and deposits). • Collaborate with the CRM and marketing teams to achieve KPIs related to user acquisition, retention, and reactivation. • Analyze campaign data to make data-driven decisions and optimize future efforts.
Requirements
• Proven experience in lead acquisition in online betting. • User retention and reactivation experience in the online betting industry will be a plus. • Hands-on experience managing outbound campaigns in a call center. • Strong analytical skills and the ability to work with data to optimize results. • Experience in using outbound channels. • Fluent in English to communicate with an international team.
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