Marketing Analyst

November 8

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Growe

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501 - 1000

Description

•Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making. •Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way. •Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline. •Maintain data integrity from various sources, actively challenge and improve existing data flows. •Contribute to the enhancement of accuracy, reliability, and overall data quality. •Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new. •Recommend innovative ideas for optimizing marketing performance and efficiency. •Lead automated reporting for timely and accurate information delivery.

Requirements

•At least 3 years of analytical experience, preferably in B2C marketing analytics. •Understanding of multi-touch attribution mechanisms. •Advanced proficiency in SQL. •Proficiency in Tableau or similar tools. •Solid statistical knowledge and experience in using statistics to analyze complex data. •At least Intermediate level of English. •Familiarity with GIT and Airflow is a plus. •Experience with Python libraries is also a plus.