Performance Marketing Manager - B2C

October 31

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AI • Data Science • Automation • Experimentation • SAAS

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Description

• At Guestwise, we are building cutting-edge software that helps marketers in the restaurant, pub, and bar industries automate personalised marketing at scale. • We are now looking for a Performance/Growth Marketer - B2C to work closely with our customers to ensure their marketing campaigns drive real, measurable, and provable incremental revenue. • In this hybrid role, you will combine the traditional responsibilities of a growth marketer with customer success, acting as a key partner to our clients by running or guiding them through campaigns using our core products — Acquire, Activate, and Engage. • You will play a vital role in helping them understand, plan, execute, and optimise their marketing activities to achieve the best results.

Requirements

• Campaign Strategy and Execution: Work with our customers to plan, launch, and optimise marketing campaigns across our platform, helping them to achieve measurable outcomes. • Customer Engagement: Support customers on a managed service basis for some accounts, running end-to-end campaigns, while for others, provide strategic recommendations and insights on a regular basis to guide self-serve marketing efforts. • Performance Reporting: Analyse campaign performance, share insights, and recommend actionable next steps to help drive conversions and incremental revenue for our clients. • Product Feedback and Roadmap: Collaborate with our product team, informing the product roadmap by representing the voice of our customers and identifying feature enhancements based on campaign performance and customer feedback. • Revenue Focus: Ensure that every customer is leveraging the platform to drive incremental revenue and value, with clear visibility into the results and their impact. • Ongoing Optimisation: Regularly review campaigns and customer activity, providing continuous optimisation suggestions, new campaign ideas, and strategic support. • Proven experience in performance marketing, digital marketing, or a similar role with a focus on driving revenue and customer engagement (B2C). • Strong analytical skills with the ability to generate insights from marketing performance data and share actionable recommendations. • Excellent communication and presentation skills, with experience in customer-facing roles. • Experience and familiarity working with different marketing platforms for running PPC, direct-marketing (email, SMS) and other types of marketing campaigns. • Ability to balance multiple priorities, from hands-on campaign execution to providing high-level strategic guidance. • Strong problem-solving skills and a proactive mindset, with a focus on delivering value to customers. • Understanding of hospitality marketing challenges and a passion for helping clients succeed. • A strong grasp of data, marketing operations and process' to drive speed and quality. • Very organised and have high attention to detail. • Dynamic working style with the ability to cope with shifting context quickly. • Good with people and enjoy interfacing with engineers, product managers and the technical folks at our clients. • Happy to conduct service review, incident management and other operations conversions with our customers directly. • A willingness to ask questions and listen to feedback. • A desire to level up and quickly advance in this space. • Technically minded with the ability to make your way around data and conversion metric.

Benefits

• £35,000 - £55,000 annual salary • A 5% company pension contribution via our pension provider Aviva. We also offer employees the option of joining our salary sacrifice pension scheme (with Guestwise’s NIC savings reinvested into your pension pot) • Remote and flexible working - candidates must be within 2 hours of GMT (with face-to-face at least once per quarter, but also as and when required by customers) • 33 days annual leave - which includes 21 days annual leave, 8 public holidays (5 of which can be taken on whatever day you want), 3 days of Christmas shut down, and your Birthday off • An extra day of annual leave for each year’s service up to a maximum of 5 extra days • Enhanced Maternity and Paternity Leave - after completion of 1 years service • Employee Assistance Programme (EAP) providing support for your health and wellbeing • Coaching - unlimited personalised coaching sessions for everyone based on the things that are most important to you • Learning budget for courses and conferences based around your unique learning journey • Quarterly company get together for planning and socialising • Macbook Pro and anything else we agree you need to do your job effectively • Equity based on role and how early you joined the company