Product Marketing Manager

4 days ago

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Halborn

WebsiteLinkedInAll Job Openings

blockchain • cryptocurrency • smart contract audit • Penetration testing • incident response

51 - 200

💰 $90M Series A on 2022-07

Description

• Lead the go-to-market (GTM) strategy for Halborn’s upcoming cybersecurity training platform, with a focus on B2B and B2E markets. • Collaborate with technical teams to understand complex DLT and cybersecurity topics, turning them into digestible, engaging marketing content. • Develop and execute product launch strategies, ensuring the training platform is effectively positioned in target markets. • Create targeted campaigns that nurture leads through the marketing funnel, from awareness to conversion, leveraging multiple channels such as webinars, white papers, and email marketing. • Design product-centric content, including educational materials, case studies, demo videos, and thought leadership pieces to drive platform adoption. • Coordinate with stakeholders across marketing, sales, and product teams to streamline communication, ensure alignment, and deliver integrated marketing campaigns. • Track and report on the effectiveness of marketing initiatives using data-driven insights from Salesforce MCAE (fka Pardot), Google Analytics, and other marketing platforms. • Propose and implement marketing automation tools to improve process efficiency and user experience. • Plan, manage, and execute marketing events, including virtual workshops, webinars, and live product demos, to promote the training platform.

Requirements

• 4+ years of experience in product marketing, preferably in the tech or cybersecurity sectors. • Demonstrated experience managing the entire product marketing lifecycle, from ideation and strategy to execution and reporting. • Strong understanding of DLT, cybersecurity, and technical concepts, with a proven ability to translate them into marketable content. • Proven success in rolling out B2B/B2E products, with an emphasis on education or SaaS platforms. • Excellent project management skills, with the ability to manage timelines, stakeholders, and multiple initiatives simultaneously. • Highly proficient in data analysis, using metrics to measure campaign success and make informed decisions. • Strong communication skills, both written and verbal, to articulate complex concepts clearly to a broad audience. • Proactiveness and attention to detail. • Willingness to work in an asynchronous, fast-paced environment.