Marketing Systems and Operations Specialist

November 27, 2024

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Harvard Business Review

management ideas β€’ best practices β€’ business insights

Description

β€’ Support the execution of global marketing strategies utilizing Marketing technology platforms such as Eloqua and Demandbase β€’ Update website content, create and optimize landing pages β€’ Oversee and manage the technical integration of Marketing technology and CRM β€’ Analyze marketing data to provide actionable insights β€’ Develop and maintain dashboards and reports to track performance metrics β€’ Collaborate with marketing teams to optimize campaigns based on data-driven insights β€’ Analyze end-to-end funnel performance, identifying risks and making data-driven recommendations

Requirements

β€’ 3+ years experience with marketing automation platforms and familiarity with ABM tools β€’ Working knowledge of Salesforce.com and understanding of data reporting for marketing analysis β€’ Strong analytical skills and ability to communicate complex insights to non-technical audiences β€’ Experience with Eloqua and DemandBase β€’ Experience with website updates and content management

Benefits

β€’ Competitive compensation and benefits package β€’ Education reimbursement β€’ Early-release Summer Fridays!

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