Marketing Operations - Digital Manager

5 days ago

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HealthSnap

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Healthcare • Preventive Medicine • Integrative Wellness • Software • Lifestyle Medicine

201 - 500

Description

• HealthSnap empowers patients and their physicians to improve health outcomes using an innovative platform • Manage and optimize the HubSpot platform • Analyze data within HubSpot and generate reports and dashboards • Design and implement automated workflows to streamline lead generation • Manage email marketing campaigns • Maintain data hygiene within HubSpot • Train team members on HubSpot features • Collaborate with marketers and cross-functional teams • Develop an array of digital programs and tactics • Track record of managing paid search, paid social and display advertising programs • Lead the development and updates to the website • Develop A-B tests, track and analyze tactics

Requirements

• Minimum of 5-7 years in a B2B digital marketing role implementing marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM and social media. • Hubspot certification(s) preferred. • Strong data analysis skills with experience in data visualization and reporting within HubSpot, Salesforce, Wordpress, Google Analytics, Google Ads, and LinkedIn Ads. • Proficiency in setting up workflows, integrations, and other automation tools within HubSpot. • Familiarity with HTML/CSS is a plus. • Ability to troubleshoot and resolve issues related to workflows, integrations, and data discrepancies. • Experience in the healthcare industry is a plus.

Benefits

• Competitive salary and benefits package • Opportunity for professional growth and development • Collaborative and inclusive work environment • Meaningful work that makes a positive impact on healthcare accessibility and outcomes