Product Marketing Manager

5 days ago

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Mockingbird

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Mockingbird is a company dedicated to providing premium baby and toddler products, including strollers and high chairs. Known for their thoughtful design and next-level safety, Mockingbird's products offer high-end features at affordable prices. The company emphasizes quality, modern style, and customer satisfaction, making parenting more accessible and enjoyable. Mockingbird's products, such as the award-winning stroller, are designed to grow with families, offering versatility and ease of use. Their mission is to support and empower new parents by delivering quality products and exceptional service.

Baby Products • Kids Products • Direct To Consumer • E-commerce

11 - 50 employees

🛒 Retail

📋 Description

• Mockingbird has a well-established product-market fit, strong growth, and an impassioned customer base. • This is an exciting opportunity to join our Marketing team as we continue to expand our impact. • We’re looking for a talented, ambitious self-starter to join our team as a Product Marketing Manager. • This role sits at the intersection of marketing, product, retail and customer experience. • As a Product Marketing Manager, you would directly shape what and how we bring products to market, and determine how we position and message them to consumers. • You would contribute meaningfully to a fast-growing early-stage company and report into Mockingbird’s Director of Product Marketing. • At Mockingbird, we’re obsessed with our customers and how they experience our brand and products. • As we grow, we need someone who can take ownership of projects, ask the right questions, and ensure the products and marketing efforts we develop resonate deeply with our consumers. • This requires a customer-first approach to innovation, organization to bring all the pieces together for a product launch, the flexibility to adjust when things change, and the ability to zoom out to see the overarching vision. • You’d be responsible for leading and executing GTM strategies, ensuring our product development process is strongly rooted in the customer voice, evolving our consumer insights muscle, and building scalable processes to improve efficiencies across our teams and Product Marketing function.

🎯 Requirements

• 4+ years of experience in product marketing, brand management, or a related field at a consumer products company, ideally in the DTC space • Has led go-to-market (GTM) strategy and execution, collaborating cross-functionally to drive alignment and launch success • Customer-obsessed, with proven success collecting, synthesizing and disseminating consumer insights and consumer research, including contributing to a product roadmap (as in, provided a point of view based on consumer insights/research about what products should be made next, and what features should be prioritized) • Experience writing product marketing messaging and positioning, including translating complex details into relatable marketable messaging • Skilled at cross-functional collaboration, both with marketing channel owners as well as product, customer service, supply chain, and/or designers • Excellent organizational and project management skills, with experience keeping multiple initiatives on track while improving processes for efficiency and effectiveness • Strategic thinker with a bias for action, comfortable operating independently and making data-driven decisions to move projects forward • Thrives in a fast-paced, entrepreneurial environment, adapting to shifting priorities while staying focused on impact • Experience with creative execution, whether leading content development, participating in photoshoots, or shaping packaging and product materials

🏖️ Benefits

• Comprehensive medical / dental / vision coverage • Equity for every full-time employee • Unlimited Paid Time Off, including a minimum of at least 15 days off per year • 16 weeks of 100% paid Parental Leave for all team members who welcome a child into their family (whether through birth, adoption or foster placement), with an additional option for 4 weeks of unpaid leave and a Shadow Return week. • Family planning support through a complimentary Kindbody membership and medical plans that include coverage for fertility treatment and reproductive technology (fertility drugs, artificial insemination, IVF, and others) • 401(k) with no waiting period • Quarterly wellness stipend and annual work-from-home stipend • Discounted memberships to the Peloton app and OneEleven (financial wellness), plus 12 free virtual therapy sessions a year with Talkspace • Family & friends discount on Mockingbird products, plus free products for yourself when you join