Director of Growth Marketing

September 22

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Healthcare • Home Care • Software • Technology • Homecare software

501 - 1000

💰 Private Equity Round on 2021-09

Description

• Develop a high-performing team: Develop, mentor and build a high performing team of growth marketers who are passionate about the numbers and performance. • Own the inbound and outbound demand generation strategy and deliver on targets: Develop and execute a data-driven strategy to generate quality leads, accelerate pipeline and grow prospect engagement. • Oversee the SDR function: Partner closely with sales leadership to ensure effective coverage of inbound leads and handoffs. • Campaign Planning: Support quarterly strategic planning across full-funnel, integrated marketing campaigns in coordination with sales and the broader marketing team. • Lifecycle strategy: Design and execute nurture programs that personalize content by segment, buyer persona and journey stage. • Forecast, analyze, and measure impact: Be accountable for the ROI and deliver reporting that gives visibility on performance and forecasts by month, quarter, year. • Ideate and develop campaign creative: Partner with brand team to develop campaign themes and creative that cut through the noise and drive engagement with our target buyers. • Lead the team on conversion strategy: Leverage data and insights to identify ways to grow and optimize our channels to drive conversion improvement from channels like landing pages, email, paid media, webinar and events. • Drive our testing & experimentation strategy: Conduct A/B tests across channels and on our website to create an environment of continual learning and optimization. • Collaboration with Sales: Work closely with Sales leadership to align on goals, priorities and build tight feedback loops to optimize efforts across the funnel.

Requirements

• 10+ years of SaaS marketing experience with 6+ years in demand generation, performance marketing and accountability for marketing quotas and managing budgets. • Flexibility and ability to operate efficiently in a fast-paced, dynamic environment. • 4+ years in mentorship, managing, developing and inspiring high-performing marketing teams. • A deep understanding of marketing & sales funnels, levers and customer journeys. • Track record of developing effective integrated campaigns that exceed funnel goals. • Highly creative and passionate about continually learning about our target personas and how we can more effectively engage them. • Experience in managing a broad mix of marketing channels – both individually and how the pieces complement one another. • Advanced analytical skills to draw conclusions and make smart business decisions. • Senior-level presence, communication skills and ability to gather input and establish alignment between a large number of stakeholders. • Proficient in Salesforce CRM, Marketing Automation and ABM technology.