Head of Product Marketing

2 days ago

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Description

• Develop product positioning and messaging for our overall Composable CDP platform and all its component product lines. • Plan the themes and campaign tactics for our rolling marketing calendar. • Ensure the quality and value of our copy, images, and content across all go-to-market channels. • Help produce ‘market-moving’ executive thought leadership and talks. • Work closely with our Product organization on product strategy, positioning, packaging, and naming. • Work closely with our Sales organization to deliver training as well as build a feedback loop for messaging and other learning. • Work closely with our Growth Marketing team on channel-level execution and experiments. • Oversee competitive intelligence, analyst relations, and sales enablement from a product marketing perspective. • Build relationships with our extensive ecosystem of partners for joint marketing and community initiatives. • Demonstrate customer obsession and customer advocacy through a deep knowledge of customer pain points and requirements across personas. • Serve as a mentor, leader, or coach to direct reports and peers across the company.

Requirements

• 10+ years of product marketing leadership experience in bringing technical products to market. • Expert knowledge and experience in building and motivating marketing teams. • Process-oriented and data-driven approach to running campaigns and judging their results. • Demonstrable track record of turning marketing into a differentiator in highly competitive markets. • Experience working closely with ecosystem partners on co-marketing and community initiatives. • Demonstrable experience mastering new technical product categories and turning that knowledge into effective market positioning and go-to-market plans. • Experience translating product themes into impactful marketing campaigns and coordinating those campaigns across channels and teams (including Sales). • High sense of urgency and ownership for company-level outcomes. • Thoughtful and clear communicator, ideally in writing. • Demonstrated skill as an opinionated contributor to copywriting and design for both marketing materials and product.

Benefits

• Meaningful equity compensation in the form of ISO options. • Early exercise and a 10 year post-termination exercise window.