Hike
Hike is a company that appears to be updating its website or platform with various design and layout changes, possibly indicating a focus on technology or digital services. The mention of a recent fundraise and new strategic investors suggests that Hike is currently in a growth phase, seeking to expand its business operations. Additionally, the note about hiring implies that Hike is looking to build or expand its team, likely to support its growth and development initiatives.
Product Marketing Manager
March 21
Hike
Hike is a company that appears to be updating its website or platform with various design and layout changes, possibly indicating a focus on technology or digital services. The mention of a recent fundraise and new strategic investors suggests that Hike is currently in a growth phase, seeking to expand its business operations. Additionally, the note about hiring implies that Hike is looking to build or expand its team, likely to support its growth and development initiatives.
📋 Description
• As a Product Marketing Manager, your mission is to connect our products with the right audiences in the most impactful way. • You will be at the intersection of product innovation and customer experience, ensuring that our products not only meet market needs but also inspire love and trust from our users. • You’ll translate our product features and capabilities into compelling stories that resonate with both new and existing customers. • You will be responsible for creating and executing go-to-market strategies for our products. • You will work closely with the product and brand teams to define customer segments, craft clear value propositions, and develop content and campaigns that highlight our products’ unique advantages. • Your goal is to drive demand, adoption, and satisfaction among our users, while ensuring that our products stand out in a competitive market. • At Hike, we’re revolutionizing the gaming and tech space with products that empower users to play, earn, and grow. • We believe in creating a seamless experience that resonates with our audience, offering products that combine innovation with fun. • This is your opportunity to be part of something transformational and help shape the future of our product offerings. • The Hike Code is our value system. We aim to live and breathe by these every single day. • They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. • Do these resonate with you? If so, read on!
🎯 Requirements
• 3+ years of experience in product marketing, preferably in gaming or Consumer-tech(B2C) • Proven track record of creating customer-centric product marketing strategies. • Skilled in analyzing customer insights, market trends, and product performance to drive decisions. • Ability to think creatively to develop compelling product stories that capture audience interest. • Experience working closely with product, sales, and brand teams to align marketing efforts. • Strong experience in launching and scaling products, with a focus on positioning, messaging, and audience segmentation. • Comfortable using key performance indicators to measure success and refine strategies. • Ability to work closely with creative and design teams to create compelling marketing assets (videos, social content, push notifications, in-app banners, blog posts, email templates, etc.)
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