Marketing Automation Specialist

6 days ago

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💰 Private Equity Round on 2019-10

Description

• As the Marketing Automation Specialist, you will be instrumental in propelling our business to new heights. • You’ll build Marketo programs, help manage our email marketing programs, and support the marketing team with data to guide optimization decisions. • Working closely with the Director of Marketing, this role will help implement all programmatic and operational initiatives in Marketo including email promotions, lead nurtures, content programs, and data management automation. • This person will also have an interest in analytics and reporting to support the marketing team in analyzing data and making optimization recommendations.

Requirements

• BA/BS or equivalent working experience, with 1-3 years experience in marketing operations • Experience in both ABM and traditional Inbound demand generation to support pipeline targets preferred • Paid Media and Paid Social Media Management in a B2B high technology company • Demonstrated experience owning specific campaigns from start to finish • Strong analytical skills and a data-driven decision making orientation • Experience managing all the various types of activities that drive leads, manage them via the demand funnel, and work closely with agency partners, internal customers, to optimize campaigns • Marketo Certification a plus

Benefits

• Flexible Paid Time Off • Medical, Dental, Vision • 12 Weeks Maternity & Adoption • 401K match