Senior Vice President - Growth Marketing

2 days ago

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Description

• Lead the Growth Marketing strategy for Paid Social, Native, Display, and Programmatic channels, ensuring alignment with overall company growth objectives. • Oversee the development and execution of high-impact campaigns, leveraging data-driven insights to optimize performance across all paid media efforts. • Collaborate with cross-functional teams, including Partnerships, Revenue Operations, and Technology, to integrate insights and achieve cohesive, multi-channel marketing strategies. • Mentor and manage a team of media specialists, ensuring their development and alignment with business objectives, while fostering a high-performance culture. • Stay ahead of industry trends and bring innovation to paid media strategies, including testing new channels and scaling successful campaigns. • Actively monitor campaign performance, adjusting strategy and execution as needed to ensure efficiency and achieve KPIs. • Own budget management and capital allocation across channels, balancing the needs of immediate performance with long-term growth initiatives. • Develop a high-performing team of A-players across multiple functions.

Requirements

• 15+ years of experience managing and scaling paid media efforts, with 10+ years in leadership roles focusing on customer acquisition in Paid Social, Display, Native, and Programmatic channels. • Experience managing $20M+ customer acquisition campaigns on Social and other channels, such as Display, Native and Programmatic. • Comfort in Excel and other data analysis tools with ability to analyze campaign performance data, optimizing campaigns, and meeting targets. • Demonstrable experience creating campaigns and reporting on performance is advantageous for hitting the ground running and coaching the team. • Affiliate Marketing experience is a strong plus. • Strong verbal and written communication, with the ability to build and influence relationships and compose effective communications. • Strong problem solving skills and agility. You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn’t been done before. • Sought after manager, mentor, and coach. You have a proven track record of hiring, developing, and retaining world-class managers and teams. Past direct reports are passionate about working with you. • Alignment with our Core Values: Grow Without Limits, Get After It, Act With Focus, and Build The Team.

Benefits

• Flexible time off • Health/dental/vision insurance • 401k match • Annual Relax & Recharge Bonus • Annual Learning & Development stipend • Up to $75 mobile reimbursement