VP of Demand Generation

4 days ago

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

+26 more states

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $195k - $220k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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HopSkipDrive

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HopSkipDrive is a leading provider of innovative and scalable school transportation solutions, partnering with schools, districts, and counties to provide safe, reliable transportation for youth. They specialize in providing alternatives to traditional school bus routes, catering to students' non-routine needs, those in foster care, and students with special transportation requirements. HopSkipDrive also supports personalized and small group transportation solutions, and uses RouteWise AI technology for transportation optimization. Their service is known for being 40% more affordable than traditional underutilized bus routes. They also address challenges such as bus driver shortages and provide a flexible network of CareDrivers, ensuring safety and reliability.

Ridesharing for kids • Kids Transportation • School Transportation • Student Transportation • Youth Transportation

51 - 200 employees

Founded 2014

🚗 Transport

📚 Education

🏢 Enterprise

💰 $37M Series D on 2022-09

📋 Description

• At HopSkipDrive, our goal is to create opportunity for all through mobility. • We’re a technology company that connects kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. • Founded by three moms as a solution to their own transportation challenges, we’ve facilitated more than five million rides across over 17 states. • Reporting to the SVP of Communications, you will be responsible for the strategy and execution of our marketing channels. • As the Vice President of Demand Generation, you are responsible for our top of funnel performance, driving measurable demand and contributing to the ambitious growth and success of our company.

🎯 Requirements

• 10+ years of experience leading demand generation efforts with 8+ years leading high performing teams. • A strong track record of driving and scaling pipeline generation in B2B environments, preferably for SaaS, usage-based, or similar models. • Significant experience developing B2B paid media strategies, optimizing spend and driving top-of-funnel volume. • Successful experience developing and executing account-based marketing strategies. • Excellent written and verbal communication skills, with the ability to craft persuasive communications that drive engagement and action rooted in company messaging. • A metrics-driven mindset with a passion for data, testing, and optimization. • Love for collaborative environments and ability to chart paths forward in ambiguity.

🏖️ Benefits

• Equity for every full-time employee • Flexible vacation • Medical, dental, vision and life insurance • 401(k) • FSA • Opportunity to work for a uniquely positioned, VC-backed company with significant upside potential.