Demand Generation Manager

3 days ago

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iGrafx

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iGrafx is a leader in process intelligence software, providing an end-to-end platform that integrates process mining, design, simulation, and optimization to help businesses transform and enhance their operations. The company focuses on improving productivity, reducing costs, ensuring compliance, and supporting digital transformation across various industries, including financial services, insurance, healthcare, and manufacturing. iGrafx's Process360 Live platform offers tools to discover, design, and optimize processes, enabling organizations to improve their performance and achieve operational resilience. Their solutions empower clients to streamline workflows and manage risks effectively, as demonstrated by case studies such as Munich Airport's operational improvements.

Business Process Analysis • Business Process Management • Process Excellence • Process Collaboration • Process Improvement

51 - 200 employees

☁️ SaaS

🏢 Enterprise

⚡ Productivity

💰 Private Equity Round on 2021-05

📋 Description

• iGrafx is seeking a Demand Generation Manager to enhance marketing strategies. • Focus on generating leads through digital channels like email and social media. • Develop nurture campaigns to convert leads into sales opportunities. • Organize and optimize demand generation programs to improve engagement. • Create targeted advertising and email campaigns aligned with company goals. • Analyze campaign results and adjust strategies for ROI.

🎯 Requirements

• 5+ years of experience with B2B lead generation and campaign management. • Software industry experience, particularly SaaS. • Strong strategic thinking, tying lead generation activities to company go-to-market strategy. • Demonstrated success in multi-channel lead generation. • Expertise with a variety of lead generation strategies, including ABM, email marketing, content marketing, webinars, PPC (Google Adwords & LinkedIn). • Strong interest in and understanding of the latest trends in demand generation strategies. • Excellent verbal and written communication skills. • Strong project management and organizational skills. • Experience with marketing technologies, including CRM, marketing automation, web analytics, sales automation, and social platforms.