Senior Marketing Manager - Paid Social

October 26

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Instacart

WebsiteLinkedInAll Job Openings

Grocery Delivery • online grocery

1001 - 5000

💰 $232M Venture Round on 2021-11

Description

• Our Paid Marketing team is looking for a highly analytical marketer who moves fast and delivers quantifiable results to join our Performance Marketing Team. • Instacart is a Flex First team providing flexibility to choose where to work. • You will be the owner of our Paid Social program leading our approach on Meta, Snapchat, TikTok, and Pinterest. • You will build and define our short-term and long-term strategies for our Paid Social channels while managing the day-to-day execution and optimization. • This is an incredible opportunity to make a significant contribution to the Marketing team at Instacart and to have a large impact on overarching company goals.

Requirements

• 8 years of total experience at least 5 years of hands-on-keyboard experience managing paid social campaigns across major platforms • App-specific marketing experience with at least 3 years of experience running performance marketing for app-based brands (e.g. app install campaigns) • A deep understanding of the technical implementation of performance marketing: Conversion APIs, pixels, MMPs, SKAN, SDKs, product feeds, etc. • A strong analytical mindset with deep knowledge of attribution systems, AB testing, and incrementality. • Expert in developing and scaling iterative testing roadmaps across creative, targeting, etc. • Strong verbal and written communicator; can engage seamlessly across both technical and creative teams, as well as with leadership • Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution. • Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc. • Bachelor’s degree

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • This role is eligible for a new hire equity grant as well as annual refresh grants. • Please read more about our benefits offerings here.