Revenue Marketing Manager - Higher Education

March 27

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Instructure

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Instructure is an educational technology company that provides various digital tools and platforms to enhance and streamline teaching and learning experiences across different educational levels, from K-12 to professional education. Central to their offerings is the Canvas Learning Management System (LMS), which serves as a comprehensive hub for educators and students to connect and communicate effectively. Instructure also offers additional tools such as Canvas Studio and Canvas Catalog, as well as data-driven insights through Intelligent Insights that utilize AI to improve educational outcomes. The company's products are designed to support evidence-based decision-making, optimize technology usage, and foster impactful results in educational environments.

education • learning management system • software as a service • education platform • employee engagement

1001 - 5000 employees

Founded 2016

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• At Instructure, we believe in the power of people to grow and succeed throughout their lives. • Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. • The Revenue Marketing Manager is part of the Higher Education marketing team and will be responsible for generating new logo and customer growth pipeline. • You will report to the Senior Manager of Higher Education Marketing and work on a team that includes events, account based marketing, customer marketing, digital media and content marketing. • You’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing departments, Sales, Customer Success, Sales Development, Finance, Operations, Community and more! • To be successful, you will blend your passion for marketing with your creativity, exceptional organization skills, attention to detail, excellent communication skills and stakeholder management. • The ideal candidate is a self-starter with vision. Someone who is creative, passionate, organized, and agile. Someone who understands the impact marketing can have on a business.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus. • 3+ years of B2B demand generation experience in SaaS • Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital. • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management • A portfolio of produced marketing work is a plus • Exceptional organizational skills and attention to detail • Project management experience with the ability to manage multiple projects in various stages simultaneously • Ability to communicate effectively with all levels of management • Kindness and conscientiousness. • A good sense of humor :)

🏖️ Benefits

• Competitive salary and 401k. • Medical, dental, disability, and life insurance. • HSA program, vision, voluntary life, and AD&D. • Tuition reimbursement. • Paid time off, 11 paid holidays, and flexible work schedules. • LifeStyle Spending Account