Marketing Manager
November 27
Description
• Audit Amazon product listings and develop a general branding guide and strategy, including how to categorize company’s products • Make creative briefs to guide creative team on how to make product listings appealing, including copy, images, and videos • Complete customer surveys and A/B testing to improve the conversion rate of the product listing based on customers' feedback. • Write appealing product descriptions, product image text, and video scripts. • Develop optimized Amazon A+ page product listing templates • Optimize conversion rates on current Amazon product listings • Work with sales and marketing team to improve brand awareness • Ability to write high conversion product descriptions and ensure ads and product descriptions convert while also maintaining brand standards • Work with Product Manager to prepare for launches • Brainstorm and collaborate with team members on product ideas, launches, and marketing • Oversee Amazon storefront, including how listings are displayed, and identify opportunities for higher conversions (including cross-sell opportunities, which images to use, and which order to put them in) • Monitor the Dashboard KPIs regularly for conversion rates, click through rates, and total sales • Be in charge of influencer outreach, including working with influencers to create high conversion product videos • Attend weekly international team calls held between the hours of 8:00 and 9:30 PM EST
Requirements
• Understanding of consumer psychology • Analytical and detail-oriented • Flexible • Proactive, driven, and takes initiative • Open to learning new things • A quick learner • A self-starter • Down to earth • Emotionally intelligent • Takes responsibility and is willing to be accountable • Able to work effectively as part of a team • Sticks with what works (i.e. doesn’t try to fix what isn’t broken) • Experienced working with international cultures • Experienced as a marketing conversion specialist (for 2+ years) • Experienced with copywriting, ads, and images that convert • Experienced working with influencers for video and photo ads • Experienced with project management
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