Manager - Integrated Marketing

November 26

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Logo of TruBridge

TruBridge

RCM Software • A/R Management • Early Out Collections • Revenue Cycle Consulting • A/R Cleanup

1001 - 5000

Description

• Responsible for managing integrated marketing campaigns • Partner with sales to identify target accounts and build customized strategies • Conduct research on target accounts to enhance existing account plans • Collaborate with sales leadership to ensure agreement on priorities and adjust as needed • Oversee execution and track performance of marketing and ABM programs • Build account-specific strategies tailored to prospect needs • Create customized content and messaging strategies • Build multi-channel campaigns using digital, email, and events • Measure ROI and adjust strategies based on data and feedback • Manage budget adhering to marketing budgets and tracking invoices

Requirements

• 5+ years of B2B marketing experience with proven success in developing demand generation programs • 1+ years’ experience in building innovative, growth focused ABM programs and experience working closely with sales • Strong communicator, confident and articulate in presenting to internal stakeholders and external audiences • Strong strategy, content and communication (written and oral) and interpersonal skills • Strong organizational, multi-tasking, and time-management skills • Must be detail oriented and able to follow through on issues to resolution • Must be able to act both independently and as a team member

Benefits

• Work remotely with a work/life balance approach • Robust benefits offering, including 401(k) • Generous time off allotments • 10 paid holidays annually • Employer-paid short term disability and life insurance • Paid Parental Leave

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