Senior Product Marketing Manager

February 20

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Invoca

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Invoca is a leading provider of a revenue execution platform designed to help marketing, sales, and contact centers drive more revenue. They specialize in call tracking, artificial intelligence, and interaction management to optimize revenue growth. Their innovative platform connects marketing investments directly to offline sales through AI capabilities, offering detailed insights into buyer behavior from calls. Invoca supports a wide range of industries including automotive, financial services, healthcare, home services, insurance, retail, telecom, and travel & hospitality. The company is recognized for helping businesses optimize ad spend and improve campaign performance through full attribution for every call.

Inbound Call Marketing • Call Tracking • Call Intelligence • Pay-Per-Call Advertising • Phone Leads

201 - 500 employees

Founded 2012

🤖 Artificial Intelligence

🤝 B2B

📡 Telecommunications

📋 Description

• Invoca provides the industry-leading revenue execution platform that connects marketing, sales, and contact center teams to track and optimize the buying journey and drive revenue. • Invoca has been at the forefront of AI innovations for the last decade, and with over 300 employees, 2,000+ customers, and $100M in revenue. • The Invoca product marketing team is looking for a Google Ads fanatic to be our new Senior Product Marketing Manager and help lead go-to-market (GTM) strategy, messaging, and execution for our Google Ads solutions. • In this role, you will be working with a passionate team of product management, marketing, sales, and customer success leaders to drive adoption of Invoca’s solutions for search and digital advertising. • The ideal candidate is a Google Ads expert with experience doing product marketing for martech solutions for Google Ads or with hands-on experience managing Google Ads for large businesses looking for a move to product marketing.

🎯 Requirements

• Minimum 5 years of experience in product marketing for martech businesses that work with Google Ads or running Google Ads campaigns for large businesses • Knowledge of AI, including how it is being used to power search and digital advertising • Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features • Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions • Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives. • Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions. • Ability to think strategically and execute methodically • Ability to thrive in a fast-paced environment where continuous innovation is desired • History of teamwork and willingness to roll up one’s sleeves to get the job done

🏖️ Benefits

• Flexible Time Off – We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed. • Paid Holidays – Invoca provides 16 U.S. paid holidays, including a winter break, giving you ample opportunity to refresh and spend time with friends and family. • Health Benefits – Our healthcare program includes medical, dental, and vision coverage, with multiple plan options so you can choose what works best for you and your family. Fertility assistance is also included. • Retirement – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%. • Stock Options – All employees are invited to share in Invoca’s success through stock options. • Mental Health Program – Well-being support on a broad range of issues is available through our SpringHealth program. • Paid Family Leave – Up to 6 weeks of 100% paid leave is provided for baby bonding, adoption, and caring for family members. • Paid Medical Leave – Up to 12 weeks of 100% paid leave is provided for childbirth and medical needs. • InVacation – As a thank-you to our long-term team members, we offer a bonus after 7 years of service. • Wellness Subsidy – We provide a subsidy that can be applied toward gym memberships, fitness classes, and more.