VP - Platforms

6 days ago

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IPG Mediabrands

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Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter

10,000+

Description

• Guide clients through the digital marketing ecosystem • Develop and oversee platform strategy for key clients • Lead consultation, integration, and maintenance of offline data sources • Leverage CM360 to guide clients in data onboarding • Drive client readiness for evolving privacy regulations • Define and execute data maturity roadmaps • Partner across teams to integrate platform solutions • Explore emerging technologies and integrate cutting-edge solutions • Lead and develop a team fostering a culture of innovation

Requirements

• Expertise in key martech platforms • Proven ability to design and execute strategic and tactical platform initiatives • Advanced analytical skills to translate complex data into actionable insights • In-depth understanding of privacy laws and data collection regulations • Exceptional ability to engage and communicate technical concepts • Track record of success in a client-facing role within digital marketing • Experience managing and mentoring cross-functional teams

Benefits

• Total Rewards package including medical and dental coverage • 401(k) plans • Flex spending • Life insurance • Disability • Employee discount program • Employee stock purchase program • Paid family benefits • Discretionary time off days • Company-wide Appreciation Weeks • Wellness Days • Competitive Total Compensation package including a competitive salary • Eligibility for annual discretionary incentive award or relevant incentive award