Digital Programs Manager

6 days ago

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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IPinfo

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IPinfo is a company that provides accurate and comprehensive IP address data solutions. It offers a range of APIs and databases that enable IP address geolocation lookup, privacy detection, company lookup, ASN details, hosted domain lists, mobile carrier detection, and more. IPinfo serves a variety of industries by integrating their proprietary IP address database with other platforms to improve security, customer satisfaction, and data enrichment. With its fast and scalable infrastructure, IPinfo handles billions of API requests daily, ensuring reliable and up-to-date data for enterprises and developers. The company's services are built on Google Cloud infrastructure and supported by data experts, making it a trusted source for IP address insights globally.

IP address data • IP data • IP address API • IP address • Data

11 - 50 employees

Founded nil

🔌 API

💰 Non Equity Assistance on 2018-03

📋 Description

• Lead and optimise paid digital campaigns focusing on driving conversions and customer acquisition. • Collaborate with teams to develop and manage IPinfo’s paid digital programs across platforms. • Implement retargeting campaigns to re-engage previous users. • Analyze campaign performance to optimize key metrics such as CPA, CTR, and ROI. • Allocate and manage budgets effectively to ensure maximum ROI across campaigns. • Partner cross-functionally to align campaigns with marketing goals.

🎯 Requirements

• 3+ years experience in a similar role - XaaS or Ecomm • Deep knowledge of paid media and retargeting with a strong focus on conversion optimisation • Demonstrated ability to analyze data, derive actionable insights, and apply them to optimize marketing efforts • Expertise in PPC, Google Ads, Social Ads (X, LinkedIn, Meta), Retargeting techniques and programmatic platforms and analytics tools (Google Analytics, Social Analytics, GTM) • A keen interest in emerging AI marketing technologies • Commercially astute, data-driven, and focused on ROI and business outcomes • Campaigns and performance analysis across platforms • An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle • Comfortable in a scale-up environment working in a fully remote and globally distributed team • A passion for technology with knowledge or active interest in the internet and internet data concepts

🏖️ Benefits

• Opportunity to drive direct impact in a high-growth, dynamic environment • A collaborative, supportive team culture that values innovation • 100% remote team and work environment • Flexible working hours • Competitive salary • Unlimited PTO • Home-office stipend