Category Insights Manager - Large Format

5 days ago

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Liquid Death

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Liquid Death is a beverage company known for its unique marketing approach and a commitment to environmental sustainability. The company primarily sells mountain water and flavored sparkling water, packaged in recyclable aluminum cans to minimize plastic waste, aligning with their 'Death To Plastic' mission. They also offer a range of merchandise, from tees and hoodies to various lifestyle accessories, catering to a young, environmentally-conscious audience. Liquid Death's marketing is characterized by its humorous and edgy themes, aiming to create a distinct brand identity that engages customers in a fun and memorable way.

decapitating thirst

51 - 200 employees

Founded 2017

👥 B2C

🛒 Retail

📋 Description

• Directly works with the Large Format National Accounts Sales team in developing customer focused strategies • Conduct high quality analysis and synthesize multiple data sources to generate category selling stories • Provide actionable strategic category and shopper recommendations to current and potential Large Format retail partners • Help drive creative selling stories, channel strategies, and lead/advance internal reporting capabilities for the Sales teams and Executive leadership team • Lead identification and communication of data driven insights into actionable solutions regarding product, pricing, distribution, placement, and promotions • Utilize research and data analysis, transform data into comprehensible and creative category and shopper centric presentations • Collaborate with Sales team to provide actionable opportunities that are mutually beneficial • Lead category reviews to provide an in-depth understanding of category performance, opportunities, and changing shopper behaviors

🎯 Requirements

• Bachelors degree in Marketing or a related business field preferred • A minimum of 5+ years of relatable experience in consumer goods, retail, or syndicated data with a focus on Category Management, Shopper Insights, or business analytics • Retailer facing experience with a track record of building collaborative partnerships • Extensive experience understanding and utilizing syndicated data, panel data, and customer POS data (Circana, Spins, Nielsen, and Numerator) required • The ability to refine complex data into simple yet impactful stories • Advanced Microsoft Office applications (PowerPoint, Excel, etc.) skills including pivot tables, slicers, and formulas to automate and contribute to reporting • Strong planning/organization; ability to manage multiple projects and tasks simultaneously in a fast paced, rapid growth, start-up environment • Working knowledge of retailer merchandising and in-store execution tactics to drive category growth • Familiarity with Google Workspace (Google Sheets, Docs, and Slides) preferred • Willingness to travel up to 20% as needed • Advanced knowledge of space planning methodologies and software preferred • Expert-level understanding of the Kroger 84.51° retailer gateway preferred • Experience in non-alcoholic packaged beverage preferred • Experience across multiple retailer channels (Food, Mass, and Amazon) preferred • Additional analytical experience and competencies (e.g. Tableau, Red Fox Analytics, Microsoft Access, etc.) preferred

🏖️ Benefits

• Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA) • FSA and Dependent Care FSA • Guardian dental and vision coverage • UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage • 100% match of Empower Retirement contributions up to 4% after three months • Help with student debt while saving for retirement with Student Loan Retirement Match • Wellness perks, including Headspace, ClassPass memberships, and a robust EAP • Nationwide pet insurance • 17 paid holidays • Flex PTO • Travel assistance