Director - Website Strategy

4 days ago

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Ironclad

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SaaS • Legal • Contract Management • Legal operations • Legal tech

201 - 500

Description

• Develop our website vision and strategy to align with company and marketing teams goals. • Define and drive the next evolution of our website to drive business growth, global expansion, and ensure scalability for future growth. • Partner with marketing leadership to ensure website initiatives support marketing campaigns, brand initiatives, and pipeline. • Effectively prioritize initiatives and build a process across copy, design and development workstreams. • Collaborate cross-functionally across GTM and EPD to drive alignment on the web strategy and customer journey. • Work closely with SEO, Paid Media & Content teams to improve performance and impact through marketing programs and optimizations. • Track and analyze key performance metrics for the website, in support of overall marketing and company goals. • Drive user experience initiatives to ensure the website delivers an intuitive experience for our target audience and across the full buying journey.

Requirements

• 7+ years of relevant experience managing global websites in a B2B/SaaS technology company. • 5 years of experience managing a high-performing web team and external agency partners and vendors. • Strong experience in cross-functional leadership, working with marketing, demand generation, and brand teams to influence strategic decisions • Solid understanding of digital marketing strategies, including SEO, SEM, and conversion rate optimization, to drive lead generation and customer engagement. • Superior communication and stakeholder management skills, with the ability to present data-driven insights and influence decision making • Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management • Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization • Experience in localization for new markets & languages

Benefits

• Health, dental, and vision insurance • 401k • Wellness reimbursement • Take what you need vacation policy • Generous parental leave for both primary and secondary caregivers