Senior Content Marketing Manager

September 18

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Iterable

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Marketing Automation • SaaS • Growth Marketing • Email Marketing • Mobile Marketing

501 - 1000

💰 $200M Series E on 2021-06

Description

• As a member of Iterable’s marketing team, you will play a key role in developing and executing the company’s content strategy • This includes owning the editorial calendar, strategizing with the demand gen team to create compelling lead-generating content pieces, working with the product marketing team for product-specific content, and determining keywords and keyword strategies to supplement content creation • Your ultimate goals are to drive organic traffic, grow the company’s online presence and brand awareness, and continue to solidify Iterable as a thought leader in the areas of cross-channel marketing, customer engagement, AI, and general marketing automation • Our philosophy is to develop content that marketers will find truly valuable and interesting, even if that means it takes longer to develop. We value quality over quantity. • Develop core messaging frameworks and audience personas for our corporate narratives • Develop ideas and concepts for marketer-focused content (i.e. blogs, whitepapers and reports) • Manage the process from ideation through publication and distribution • Work closely with the graphic designers to provide feedback on the content design process to ensure high visual quality of materials • Work with demand gen on content-specific integrated campaigns • Execute quickly and efficiently on multiple mixed-medium content deliverables • Distribute the company’s content across social and industry channels • Manage the company’s editorial calendar on a daily/weekly/monthly basis • Work with the rest of marketing on overall strategy, messaging, design and other tactics • Monitor the performance of content across the company’s different channels and maintain a set of ongoing metrics and reports

Requirements

• BA/BS degree or related experience, preferably in Marketing, English, Journalism, or Communications • Exceptional written communication skills • Proven experience writing high­-quality thought leadership content of different lengths (e.g., blog posts, whitepapers) • Proven experience writing technical content • 5+ years marketing experience in a B2B setting • Experience managing and collaborating with PR, designers, social media managers, freelancers, and creative agencies • Deep understanding of SEO best practices • Strong quantitative ability, experience with Google Analytics and SEMRush or similar services • Experience working with content or project management systems • Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company

Benefits

• Competitive salaries, meaningful equity, & 401(k) plan • Medical, dental, vision & life insurance • Unlimited PTO, great work/life balance, and a flexible working environment • Employee Wellness Allowance of $100/month • Professional Development Allowance of $300/quarter