Senior Manager, Lifecycle Marketing

November 30, 2024

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Ecommerce • Promotional Products • Apparel • Fashion

11 - 50 employees

🛍️ eCommerce

🛒 Retail

👗 Fashion

Description

•As the Senior Manager/Director of Lifecycle Marketing, you’ll take ownership of developing and executing a comprehensive lifecycle marketing strategy. •This is a builder role, perfect for someone who thrives on rolling up their sleeves and delivering results quickly while laying the foundation for scalable, efficient programs. •We’re seeking a data-savvy, results-oriented lifecycle marketing leader to build and scale our programs across retention, win-back, cross-sell, and promotional campaigns while expanding into broader lifecycle initiatives like onboarding, advocacy, and behavior-based triggers. •Candidates must work East Coast hours.

Requirements

•5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs. •Hands-on experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics. •Strong skills in segmentation, cohort analysis, and performance tracking, with the ability to use data to inform strategy and measure results. •Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment. •Experience crafting and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints. •Entrepreneurial spirit with the ability to prioritize, multitask, and execute with limited resources. •Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle. •Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns. •Deep understanding of the customer journey and how to drive growth through retention, loyalty, and advocacy.

Benefits

•Generous compensation and employer paid benefits (Medical, Vision and Dental) •Annual wellness and professional development stipend •Perks of getting lots of clothing!