Workforce and Community Education
Workforce and Community Education is a division that offers a wide range of degree and certification programs, including in areas such as teaching, business, healthcare, social sciences, engineering, and arts. It focuses on training and education, providing opportunities for personal and professional development through online and in-person courses. The programs cater to a diverse population, including military veterans and their families, aiming to enhance skills and career opportunities in various fields.
Customized Education • Community College • Workforce Development • Public Safety • K-12 Education
Senior Paid Media Specialist - Direct Response
February 26
Workforce and Community Education
Workforce and Community Education is a division that offers a wide range of degree and certification programs, including in areas such as teaching, business, healthcare, social sciences, engineering, and arts. It focuses on training and education, providing opportunities for personal and professional development through online and in-person courses. The programs cater to a diverse population, including military veterans and their families, aiming to enhance skills and career opportunities in various fields.
Customized Education • Community College • Workforce Development • Public Safety • K-12 Education
📋 Description
• Oversee the execution and optimization of direct response digital media campaigns for National University. • Develop paid media strategies aligned with marketing objectives and manage campaign budgets. • Utilize data-driven insights for enhancing performance of remarketing, social, and search campaigns. • Manage and optimize paid search campaigns for lead generation and revenue growth. • Collaborate with the CRO team for qualitative and quantitative research and communication of insights.
🎯 Requirements
• Bachelor's degree in Advertising, Communications, Marketing, or related fields, or equivalent practical experience exceeding 5 years in managing digital media campaigns. • Strong proficiency in digital advertising platforms such as Google Ads, META, MNTN, etc., and a solid grasp of performance-driven digital marketing concepts. • Experience in Higher Education preferred, with a successful track record of implementing strategies tailored to engage prospective students and drive enrollment growth. • Excellent analytical skills with the ability to interpret and leverage campaign performance data effectively. • Strong communication and presentation skills.
🏖️ Benefits
• Comprehensive well-being benefits for you and your family • Development and advancement opportunities • Remote-first work perks • Competitive pay and benefits packages
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