Paid Search Media Buyer - Enterprise

20 hours ago

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Digital Performance Advertising • Facebook Advertising • Search Engine Marketing • Conversion Rate Optimization • Creative Services

51 - 200

Description

• 100% Remote Position • Responsible for all aspects of executing paid search campaigns on platforms like Google, Bing, YouTube, and other search networks. • This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. • You will be responsible for targeting relevant search audiences, creating compelling and engaging search ads in collaboration with our creative team, and delivering outstanding communication, service, and campaign performance for our clients. • Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) • Leverage real-time data dashboards and a plethora of reporting tools to communicate campaign performance to clients and create a clear road-map for the future. • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. • Communicate with clients on all elements of the campaign, including planning, performance, and project status. • Prepare reports and present results to clients and management. • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. • Build effective relationships with all clients. • Gather data on consumer, competitor, and market conditions.

Requirements

• Bachelor's degree in Marketing or related major required. • 5+ years of performance marketing experience in social is required. • Highly knowledgeable with automation tools (bidding and targeting), Google Analytics, and other management & ad creative testing tools. • Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs • Experience in maintaining and growing large spending accounts with significant optimizations and budgets • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture • Ability to work in a fast-paced environment while managing time effectively

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits • Life and Accident Insurance Plans • Short and Long Term Disability Plans • Employee Assistance Programs • Family Forming Plans • Cigna Secure Travel • Health Savings Account (HDS) • Health Care Flexible Spending Account (FSA) • Limited Purpose FSA • Dependent Care FSA • Access to MetLife Legal Plan Services • 401k Match Plans • Commuter Transportation Benefits • Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace • Paid Holidays • Flexible / Numerous PTO Days • Volunteer Days • Free Company Lunches • Half-Day Fridays All Year (Not Just in the Summer!) • New MacBook Pros and Additional Monitor on Your First Day • Communal Meeting Rooms and Standing Workstations are Available in our NY Office • Company Events & Happy Hours • 10 Week Paid Parental Leave • Tuition Reimbursement Of Up To $5,000