Paid Media Strategist

Yesterday

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Instrumental Group

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Inbound marketing

51 - 200

Description

• Conduct keyword and targeting research, align goals, discover opportunities, select platforms, analyze markets, and set actionable objectives. • Monitor KPIs and goals, assess Return on Ad Spend (ROAS), manage cost per conversion, and optimize conversion rates. • Evaluate both organic and paid traffic sources, monitor keyword rankings and ad health scores. • Measure impact, test strategies, adapt to algorithm updates, and maintain keyword synergy while ensuring brand consistency. • Assist with on-site and off-site SEO initiatives for a wide array of clients. • Learn and leverage HubSpot as a key tool for implementing comprehensive omni-channel marketing strategies. • Keep up-to-date with the latest trends and changes in SEM best practices.

Requirements

• 3+ years of relevant experience in marketing, SEO, and SEM. • Experience implementing paid media & SEO strategies for B2B organizations preferred • BA/BS degree or equivalent professional experience.

Benefits

• Comprehensive medical, dental, and vision insurance • Short-term and long-term disability coverage • Accident insurance to provide additional peace of mind • IRA/401(k) retirement plan to help you save for the future • 15 paid holidays each year to enjoy time with family and friends • Generous paid vacation policy to recharge and rejuvenate • Quarterly incentive plan