Head of Performance Marketing

February 22

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Kindred

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Kindred is a company dedicated to creating, delivering, and maintaining high-quality cleaning services for commercial, corporate, and educational spaces. With over 15 years of experience, Kindred focuses on understanding the specific requirements of their clients, utilizing advanced technologies to provide tailored cleaning solutions. Their commitment to service quality, collaboration, and community engagement has solidified their reputation as a leader in the cleaning industry, particularly in education and commercial sectors.

1001 - 5000 employees

🤝 B2B

📋 Description

• Head of Performance Marketing to introduce Kindred to millions of future members • Own and scale Kindred’s acquisition strategy across paid search, paid social, content marketing, SEO, and other performance channels • Design, launch, and continuously optimize marketing campaigns to drive high-quality growth at an efficient cost • Manage the full acquisition funnel, ensuring seamless lead generation, conversion, and optimization at every stage • Identify, test, and scale new acquisition channels beyond existing paid and organic strategies • Develop a rigorous experimentation pipeline to refine messaging, targeting, and platform capabilities • Partner with the product team to refine strategies that drive member value and long-term retention • Build and manage performance reports and dashboards to surface insights, measure ROI, and guide strategy • Build and mentor a world-class performance marketing team, fostering a culture of experimentation, data-driven decision-making, and continuous learning • Work closely with the creative team to develop high-performing ads and optimize asset performance • Engage with partners (Meta, Google, LinkedIn, Twitter, TikTok) to identify new opportunities, resolve issues, and fully leverage platform capabilities • Report performance metrics, key insights, and strategic recommendations to the executive team on a regular basis

🎯 Requirements

• Have 12+ years of experience in performance marketing, growth marketing, or demand generation, ideally in marketplace, subscription, or e-commerce businesses • Have 7+ years of experience leading teams, with a proven track record of building, scaling, and optimizing multimillion-dollar marketing budgets • Have proven experience scaling companies from early-stage growth through late-stage, pre-IPO, and beyond, driving performance marketing strategies that evolve with the business. • Have a deep understanding of paid acquisition, SEO, conversion rate optimization, and full-funnel growth strategies • Are highly analytical, comfortable managing attribution models, performance dashboards, and budget forecasting • Can confidently present performance insights, strategic recommendations, and growth opportunities to leadership, backed by data and a strong, well-articulated point of view. • Have a test-and-learn mindset, with a track record of identifying new growth opportunities and scaling successful experiments • Can collaborate across product, creative, and data teams to improve performance and unlock new growth levers • Have an owner’s mentality—able to navigate ambiguity, move fast, and execute at a high level in a dynamic environment

🏖️ Benefits

• A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry • A culture of championship (vs. just mentorship), feedback, and continual development • Competitive cash compensation and equity • Comprehensive health benefits • Flexible vacation policy • Unlimited credits to stay at Kindred homes during your time as an employee • $4,000 annual travel stipend to use toward travel costs to stay at a Kindred home • Remote-flexible work environment. We encourage team members to travel and adventure, including working from Kindred HQ in San Francisco! • Regular offsites to co-locate with the team