Senior Growth Marketing Manager

6 days ago

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Koala Health

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Making pet care simple

Pet Pharmacy

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Description

• Drive Multi-Channel Marketing Strategy: Collaborate closely with the CEO, sales team, other marketing members, and cross-functional partners to lead and execute data-driven customer acquisition campaigns across B2B2C and DTC channels. • B2B2C Growth: Develop and manage a comprehensive email marketing strategy in Braze, ensuring consistent optimization and hands-on execution to drive partner order volume. Unlock new channel opportunities, optimize promotion strategies, and maintain brand standards. Analyze and report on performance, consistently refining approaches to enhance results. • Innovation & Testing: Continuously explore and test new channels, strategies, and tactics to drive growth. Develop and execute roadmaps for all key channels that enhance revenue performance and deliver competitive advantages. • Creative Leadership: Push Koala’s creative forward by overseeing creative briefs and ensuring best practices are utilized to produce top-tier, engaging content. Be audience-obsessed, driving segmentation strategies to surprise and delight our customers. • Cross-Functional Partnership: Collaborate with Product and Operations teams to optimize business outcomes and exceed growth targets. • DTC Marketing: Lead the strategy and management of our paid media efforts across various channels, driving efficiency. Partner with our performance marketing agency to ensure pacing, performance, and scaling opportunities are fully leveraged.

Requirements

• 6+ years of experience in a consumer marketing role with 2+ years experience managing a team • Deep lifecycle marketing experience, preferably with platforms like Braze, and a strong understanding of activating B2B2C audiences. • Expertise in managing and optimizing paid media channels, with hands-on experience in at least one major channel (search, social, programmatic). • Experience working in fast-paced, high-growth environments, and comfort with ambiguity. • Exceptional communication, collaboration, and strategic thinking skills. • Ability to distill complex data into actionable insights and communicate them effectively to stakeholders at all levels. • BA degree or equivalent experience required.