Product Marketing Manager

February 14

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Logo of KonfHub

KonfHub

KonfHub is an AI-powered event management platform designed to simplify the process of organizing, hosting, and managing events of all sizes. It offers tools for ticketing, attendee engagement, analytics, and real-time management to enhance the experience for both organizers and participants. With customizable solutions for a variety of events such as conferences, workshops, and cultural gatherings, KonfHub streamlines operations and ensures efficient attendee tracking and engagement.

Tech Events • Event Hosting • Conference Platform • Events • Conferences

11 - 50 employees

Founded 2019

🤝 B2B

☁️ SaaS

📋 Description

• We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. • Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies. • Responsibilities: Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market • Content Development – Conceptualize and create educational product and solution content for a variety of platforms • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market • Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral • Demand generation – Develop and implement strategies to drive product awareness and demand • Evangelism – Serve as a company spokesperson and go-to thought leader for the product

🎯 Requirements

• Any Bachelors or Masters degree with minimum 4+ years prior experience in a similar position (SaaS platform experience a must) • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc. • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail • Ability to effectively lead, inspire, and mentor direct and indirect reports • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

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