Account Manager - Processing and Fresh Market Beans

March 25

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KWS Group

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KWS Group is a leading partner for farmers, specializing in high-yield seeds and innovative agricultural solutions. With a focus on plant breeding for sustainable agriculture, KWS is committed to improving the genetic potential of crops to ensure food security for a growing global population. The company offers a range of products including sugarbeet, corn, and various other cereals and vegetables, alongside consulting services to optimize yields through data-driven insights and expert advice.

Plant Breeding • Seed Production • Seed Sales and Marketing • Biotechnology • Genetic Engineering

5001 - 10000 employees

Founded 1856

🌾 Agriculture

🧬 Biotechnology

📋 Description

• Develop KWS Vegetables market share with key accounts in Processing Market and Fresh Market Beans • Build a trusted partnership with our key accounts; support commercial sales activities (trade promotions, supply/demand, pricing) with the assigned customer base. • Monitor market developments and report market data and information on acreage, seed prices, competitive activity, trade and consumer issues and trends in assigned market segments. • Demonstrate a good understanding of the product range. • Support the trial plan and evaluate product performance to determine the added value of new varieties to be introduced. • Support growers, packers and retailers with the introduction and promotion of varieties and new product concepts. • Develop solutions that meet objectives and turn them into business. • Build a network and a full understanding of key companies, key people and supplier/buyer relationships in the market (growers, trading companies, wholesalers and supermarkets) in order to establish long-term partnerships. • Initiate and develop (in close collaboration with R&D and Product Management) account plans for key accounts in the assigned territory. • Responsible for the management and development of a portfolio of (inter)national key accounts. • Successfully develop and implement account plans focusing on the 4 Ps. • Performing commercial introductions at the customer site and evaluating the characteristics, advantages and benefits of the varieties. • Define and execute new product launch plans in line with market developments and Customer Team plans. • Providing a high level of product information and market intelligence to Product Management and Customer Team. • Actively monitor and maintain reliable sales forecasts. • Maintaining a healthy financial position, managing outstanding accounts in cooperation with the finance department. • Training, introduction and support for agents and/or TSRs operating directly in less strategic areas.

🎯 Requirements

• Requires at least a Bachelor's Degree in Agronomy or Horticulture • At least 5 years of experience in the horticultural sector (seeds) • Residence in Emilia Romagna/Marche region is preferred (close to major customers and production sites) • Green thumb, understanding of customer needs and business dynamics • Proven experience in sales and/or production in the agricultural sector, achieving business results. • Fluent in Italian + English in speech and writing, additional languages are a plus • Willingness to travel • Experience with SalesForce and/or PowerBi is preferred.