Partner Marketing Manager - MSP

5 days ago

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Lansweeper

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Lansweeper is a company that empowers IT professionals with accurate data and actionable insights. Founded in 2004, Lansweeper helps businesses effectively manage and protect their IT devices and networks through its IT Asset Management platform. This platform provides reliable and actionable insights into technology assets, aiding in the optimization of clients' IT estates. The company is dedicated to providing an excellent work experience for its employees, focusing on career development through global learning and development programs, mentorship, and leadership opportunities. Lansweeper is also committed to sustainability, participating in reforestation projects.

Network Inventory • Network Management • IT Asset Management • Administrator Tools • Software Inventory

201 - 500 employees

Founded 2004

🏢 Enterprise

☁️ SaaS

🔒 Cybersecurity

📋 Description

• Develop and execute data-driven marketing campaigns to recruit and activate MSP partners. • Lead the strategy and execution of MSP recruitment-focused events, sponsorships, and webinars to increase partner engagement. • Collaborate with the Creative Team to produce compelling content, including whitepapers, case studies, and webinars. • Plan and manage digital ad campaigns (LinkedIn, YouTube, paid search) targeting MSP decision-makers. • Work closely with the MSP Team Leader to align marketing efforts with partner activation and revenue goals. • Track and analyze key partner marketing KPIs, using insights to optimize campaigns and enablement strategies. • Support a key MSP partner in their Lansweeper Resell GTM motion. • Provide regular updates and strategic recommendations to stakeholders.

🎯 Requirements

• A Bachelor’s degree in marketing, business, or a related field. • 3-5+ years of experience in B2B marketing, preferably in partner marketing, demand generation, or channel programs within high-tech or SaaS. • A strong understanding of MSP business models, partner sales motions, and go-to-market strategies. • Experience with sales and marketing technology tools (e.g., Salesforce, Pardot). • Knowledge of paid & social media platforms (e.g., Google, Bing, LinkedIn) and/or partner-focused media (e.g., CRN, Channel Futures, Foundry). • A self-starter mindset, comfortable in a fast-paced, global environment. • Excellent communication skills in English (proficiency in another language is a plus). • The ability to travel domestically and internationally as needed. • Previous experience in MSP or channel partner recruitment and enablement is preferred.

🏖️ Benefits

• Competitive compensation, benefits, and flexible remote work options. • A collaborative and agile work environment with a global team. • A high-impact role in a fast-growing SaaS company, shaping the future of MSP partner marketing. • The opportunity to develop and execute innovative, high-visibility partner programs.