Senior Go-to-Market Analyst

September 19

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Description

• Help own and drive the marketing analytics roadmap • Connect data from various marketing sources to accurately measure the effectiveness of marketing efforts (think GA4 data with Salesforce) • Build and maintain dashboards to track key performance indicators (KPIs) across the entire marketing and sales funnel • Discover root causes of performance by collecting, cleaning, and analyzing marketing data from various data sources and present findings to stakeholders through clear and compelling presentations and reports • Help optimize the current attribution model by driving alignment between marketing and sales • Work with the systems team to build processes to track Marketing ROI of different channel campaigns • Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) • Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence

Requirements

• 4+ years of experience in GTM Analytics, financial analysis, or related field • 3+ years of experience supporting marketing stakeholders • Strong Experience with GA4, Marketo, Salesforce, ahrefs • Proven experience in connecting various data sources to tell a holistic story across the entire marketing funnel • Preferred experiencing working with in a high velocity, highly transactional SaaS company • Experience building and maintaining dashboards, preferably in Tableau and SFDC (Looker experience a plus). Please feel free to submit any dashboard examples you may have • Experience SQL skills and proven ability to read, write, debug, and optimize SQL queries • Proven experience in translating complex data into actionable insights that uncover the “Why” behind KPIs changes • Experience providing month-end, quarter-end and yearly retros that help tie data outcomes to marketinging and business strategy • Experience transforming data requests into crisp analysis accompanied by insightful recommendations • Preferred to sit in Austin, TX but open to remote candidates

Benefits

• All employees receive fully covered medical, dental and vision coverage • Have some fur babies? - We offer them insurance too! • RELAX and enjoy your time away with our flexible paid time off policy! • We will help you plan for your future - 401K, or RRSP if in Canada, with a company match • Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees • Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships • Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers • Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses • We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country • D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff • An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some "sweet" surprises for those afternoon pick-me-ups