LexisNexis
Global Information solutions • Legal Services • Legal Research Solutions • Litigation Solutions • Practice Management Solutions
Brand Marketing Manager - Remote
December 14
LexisNexis
Global Information solutions • Legal Services • Legal Research Solutions • Litigation Solutions • Practice Management Solutions
Description
• Oversee all aspects of marketing related to our software brand, ensuring stronger sales. • Manage the software product's brand strategy, maintaining consistency across marketing channels and customer touchpoints. • Oversee marketing messaging and collaborate cross-functionally to develop compelling marketing campaigns.
Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience) • 3-5 years of experience in brand management, marketing, or product marketing (experience in software or technology is a plus) • Solid understanding of brand strategy and consumer behavior • Experience in B2B software or SaaS marketing • Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot) • Knowledge of product lifecycle management and go-to-market strategies • Experience with digital marketing channels, including social media, SEO, content marketing, and PPC • Proficient in data analysis and using analytics tools to track brand performance (e.g., Google Analytics, social media insights) • Excellent communication, organizational, and project management skills • Strong creative and strategic thinking skills
Benefits
• Comprehensive, multi-carrier program for medical, dental and vision benefits • 401(k) with match and an Employee Share Purchase Plan • Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts • Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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