Lifeway Christian Resources
Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.
Events • Publishing • Book Publishing • Bible Study Publishing • Summer Camps
Manager - Email & SMS Marketing
March 26
Lifeway Christian Resources
Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.
Events • Publishing • Book Publishing • Bible Study Publishing • Summer Camps
📋 Description
• Manage email and SMS marketing initiatives• Drive strategy, execution, and performance optimization• Oversee campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive• Track and analyze KPIs to drive improvement in campaign performance• Ensure compliance with regulations like CAN-SPAM, GDPR, and TCPA• Collaborate with content, design, IT, and marketing teams• Optimize workflows and automation for timely campaigns
🎯 Requirements
• Bachelor’s degree in Marketing, Communications, or a related field, required • 8+ years of experience with Salesforce Marketing Cloud and Attentive, including 3+ years in leadership • Expertise in AMPscript, HTML, CSS, and responsive design principles • Proven success managing large-scale campaigns with measurable results • Advanced proficiency in campaign analytics and A/B testing • Strong knowledge of email and SMS marketing regulations • Natural teacher in sharing email marketing knowledge, trends, and best practices with the team • Actively involved in an evangelical Christian church
🏖️ Benefits
• Comprehensive benefits plans• Healthcare• Vacation and sick time• Holiday pay• Care days• 401(k) plan• Maternity and paternity leave• Adoption assistance• Mission trip time• More
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