Email and SMS Marketing Manager

5 days ago

Apply Now
Logo of Lifeway Christian Resources

Lifeway Christian Resources

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, Bible studies, church supplies, and digital media designed to support ministries and churches. They offer a wide selection of materials for Sunday School, Vacation Bible School, and events, along with digital curricula for various age groups. Lifeway aims to equip individuals and communities for discipleship and engagement with the Christian faith.

Events • Publishing • Book Publishing • Bible Study Publishing • Summer Camps

1001 - 5000 employees

Founded 1891

👥 B2C

🛍️ eCommerce

📚 Education

📋 Description

• Lead email and SMS marketing initiatives • Manage a team of strategists and specialists • Develop and implement email and SMS marketing strategy • Ensure engaging, data-driven communication • Track and analyze KPIs • Optimize campaigns for performance • Collaborate with various teams • Explore innovative trends to enhance engagement

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required • 8+ years of experience with Salesforce Marketing Cloud and Attentive, including 3+ years in leadership • Expertise in AMPscript, HTML, CSS, and responsive design principles • Proven success managing large-scale campaigns with measurable results • Strong knowledge of email and SMS marketing regulations • Natural teacher in sharing email marketing knowledge, trends, and best practices with the team • Actively involved in an evangelical Christian church

🏖️ Benefits

• Comprehensive benefits plans including healthcare • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and paternity leave • Adoption assistance • Mission trip time

Apply Now

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