Customer Marketing Manager

2 days ago

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Veriforce

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Veriforce is a comprehensive supply chain risk management platform that enhances safety and compliance throughout the entire supplier engagement lifecycle. It provides solutions for contractor management, worksite safety, training, and regulatory compliance, allowing businesses to streamline operations and make informed hiring decisions. With a global network of contractors and safety trainers, Veriforce aims to improve visibility and control over safety protocols, ensuring that the right workers are performing the right tasks effectively and safely.

Supply Chain Risk Management • Operator Qualification (OQ) • Learning Management • Worksite Management • Contractor Prequalification

501 - 1000 employees

Founded 1993

📋 Compliance

📋 Description

• Veriforce is the fastest-growing SaaS-technology and services company in the global supply chain risk management market. • The objective of the Customer Marketing Manager at Veriforce is to increase the value that customers see. • A successful candidate will work in lockstep with our Sales and Customer Success teams to gain an in-depth understanding of our customer network. • Responsibilities include fusing business strategy, operational insight, tactical execution, and data analytics to gain a deep understanding of our customers. • Drive customer lifetime value through measurable, actionable, and scalable motions to increase product usage and reduce product churn. • Generate existing customer expansion opportunities by developing and executing customer cross-sell and upsell campaigns. • Activate customer base as ambassadors: Turn our customers into promoters of our brand by building out testimonials and case studies.

🎯 Requirements

• 8+ years of B2B Marketing experience with a focus on retention and expansion ideally withing SaaS or enterprise technology. • Bachelor’s degree in Marketing, Business, Economics, or a similar field. • Experience in both B2B SaaS sales-assisted and self-service motions • Proven success in campaign planning and execution, including multi-channel strategies that drive lead generation, engagement, and conversion. • Deep understanding of digital and traditional advertising, events, social media, marketing automation platforms, CRM systems, and analytics tools. • Demonstrated analytical skills with the ability to take large sets of data and make sensible decisions. • A strong communicator who is comfortable developing and presenting marketing strategies and campaign performance to team members and senior leaders • Familiarity with martech stacks, including email, in-product messaging, personalization, and A/B testing platforms

🏖️ Benefits

• 100% paid employee medical and dental insurance • Monthly contributions to Health Savings Accounts • A 401(k) match that is immediately fully vested • Outstanding time off benefits • Paid time off for volunteer activities • Remote work