Senior Product Marketing Manager

6 hours ago

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Lightcast

WebsiteLinkedInAll Job Openings

Economic Development • Labor Market Data • Economic Impact Analysis • Business Development • Higher Education

501 - 1000 employees

🏢 Enterprise

📚 Education

🏛️ Government

Description

•As a Senior Product Marketing Manager, you will play a key role in the strategy and execution of coordinated go-to-market initiatives for Lightcast’s products and services. •This includes market research, competitive analysis, product positioning, messaging, product communications, advocacy, and cross-functional coordination to drive the measurable success of Lightcast's products and services for our customers and partners throughout each product lifecycle.

Requirements

•10+ years of product marketing experience, preferably in the B2B SaaS or data analytics sector. •A bachelor's degree is required; an MBA or advanced degree is strongly preferred. •Demonstrated success in launching products, building compelling messaging, and driving measurable business outcomes. •Proven track record of shaping and delivering go-to-market strategies that boost product adoption, accelerate pipeline and drive revenue growth. •Excellent communication, presentation, and writing skills, with a strong ability to translate technical concepts into clear and compelling messages for diverse audiences. •Expertise in market research, competitive analysis, and customer segmentation. •Strong analytical and problem-solving skills with a data-driven approach to decision-making. •Ability to work independently and as part of a cross-functional team in a fast-paced environment. •Understanding the labor market, data analytics, and the needs of educational institutions, enterprises, and government organizations is a big plus.